Self-Publishing vs. Traditional Publishing: Pros and Cons
When you've finally completed your manuscript, a critical decision awaits: should you pursue traditional book publishing, or choose the increasingly-popular route of self-publishing? Both options have unique advantages and disadvantages, and the choice depends on your individual goals, expectations, and resources. If you're asking yourself, "Is it better to self-publish or get a publisher?" or "How should I publish my book?" you're not alone. In this guide, we'll explore the pros and cons of both pathways to help you make an informed decision.
I’ve worked with many authors who had previously traditionally-published their books, but once they get a glimpse of the creative control and authority over their work that self-publishing gives them, they very rarely return to traditional publishing. Self-publishing might not be the right choice for every author, but I believe it’s the best option for most authors.
What is Traditional Publishing?
Traditional publishing involves submitting your manuscript to publishers or literary agents. If accepted, the publisher takes responsibility for editing, design, printing, and distribution, typically without any upfront cost to you.
Pros of Traditional Publishing
Professional Validation: Being chosen by a publisher or literary agent can significantly boost your credibility as an author. The prestige associated with traditional publishing is rapidly waning, however, as self-publishing continues to grow in popularity.
No Upfront Costs: Publishers cover expenses such as professional editing, cover design, formatting, and distribution. A small caveat: not all marketing efforts are covered by publishers.
Extensive Distribution: Traditional publishers have robust distribution networks, ensuring your book reaches bookstores and libraries effectively.
Editorial and Marketing Support: Publishers provide experienced editorial teams and marketing resources, helping your book succeed in competitive markets.
Cons of Traditional Publishing
Highly Competitive: Securing a traditional publishing contract can be very challenging, especially for first-time authors.
Less Control: Publishers usually have the final say on your book’s design, title, and even content adjustments.
Lower Royalties: Traditional publishing offers lower royalty rates, typically ranging from 8% to 15% per book sale.
Slow Process: The journey from manuscript acceptance to bookstore shelves can take 12-24 months or longer.
What is Self-Publishing?
Self-publishing means you independently handle the entire process of book publishing or partner with a self-publishing service like Foglio. This includes editing, design, formatting, distribution, and marketing. Crucially, authors retain 100% of their rights and royalties when self-publishing.
Pros of Self-Publishing
Complete Control: You have full authority over your book’s content, design, pricing, and release timing.
Higher Royalties: Self-published authors typically receive higher royalties, often 35-70% of retail price for print-on-demand and ebook sales on platforms like Amazon KDP, and 100% of net proceeds from sales through their own channels, like author events.
Faster Timeline: Self-publishing allows you to publish your book quickly—often within months or even weeks.
Creative Freedom: You decide the final form your book takes, from the cover art to marketing strategies.
Retain Full Rights: You maintain 100% of the rights to your work, enabling you to explore additional publishing opportunities, adaptations, or translations.
Cons of Self-Publishing
Upfront Costs: Authors must invest upfront in professional editing, cover design, formatting, and marketing. Learn more in our detailed guide, How Much Does It Cost to Get a Book Published?
Self-Promotion: Authors bear the responsibility for all marketing efforts, requiring significant time and dedication. However, Foglio has dedicated marketing services to guide you toward successfully selling your book.
Limited Distribution: Unless expertly managed, distribution can be challenging compared to traditional publishing networks.
Quality Control: Without proper expertise or support, your book might suffer in editing, design, and overall production quality.
Costs and Earnings: Comparing Self and Traditional Publishing
One of the primary considerations for authors deciding between self-publishing and traditional publishing is cost versus potential earnings.
Earnings Potential
Traditional Publishing: Advances vary widely but typically range from $5,000 to $20,000 for debut authors. Royalties per book sold are lower, generally around 8-15% of retail price.
Self-Publishing: Authors generally earn much higher royalties (35-70%) on platforms such as Amazon KDP but must cover production costs upfront.
For deeper insights into these differences, see our post, Comparing Five Major Self-Publishing Services.
Production Costs
While traditional publishing has no direct production costs for authors, self-publishing authors must budget carefully for the following:
Editing: Professional editing ensures your book meets industry standards. Explore Foglio’s professional editing services for details.
Cover Design and Formatting: High-quality, visually appealing covers and interiors strongly impact reader interest. Foglio offers specialized ebook design and validation services to ensure your book meets professional standards.
Marketing and Distribution: What You Need to Know
Effective marketing and robust distribution are crucial, regardless of publishing method. Traditional publishers offer built-in networks and marketing resources, while self-published authors must strategically handle promotion. For Canadian authors, understanding local markets and leveraging professional publishing support can significantly boost success. Read more about this in our article, How Canadian Authors Are Getting Their Books in Front of Readers.
Decision Making Time: Is It Better to Self-Publish or Get a Publisher?
When deciding how to publish your book, ask yourself these questions:
How important is creative control to me?
Am I willing to invest in professional services upfront?
Do I prefer immediate publication or am I comfortable with a longer timeline (up to 24 months in some cases)?
Your answers can help determine whether self-publishing or traditional publishing is your best fit. If you value creative freedom, higher royalty potential, retaining 100% of your rights, and can manage upfront investments and marketing, self-publishing is a strong choice. Conversely, if you prefer professional validation, minimal upfront costs, and extensive distribution support, traditional publishing might suit you better.
Partnering with a Professional Self-Publishing Advisor
If self-publishing appeals to you, consider partnering with a trusted professional advisor. Companies like Foglio specialize in assisting authors at every publishing stage—from manuscript evaluation, editing, design, ebook creation, and print-on-demand setup to marketing and distribution. Our structured publishing packages clearly outline costs and deliver exceptional value, ensuring your book stands out in the marketplace.
Ready to Publish Your Book?
No matter your decision, publishing your book is a remarkable achievement. If you're leaning toward self-publishing and want guidance through every step, contact Foglio today. We’re dedicated to supporting Canadian authors in successfully publishing their books, providing ongoing support even after publication.
Ready to take the next step? Get in touch with Foglio today to schedule your free consultation and start your publishing journey confidently!
